Thursday, March 26, 2015

20 Years of Excellence

Everyone at Craters of the Moon Marketing congratulates all our friends at Copacino+Fujikado for 20 years of brilliant advertising and marketing for the Seattle Mariners. From "Refuse to Lose," "Sodo Mojo," to "True to the Blue." C+F has done it all.

Kevin Nolan, now founder and President of Craters of the Moon Marketing, worked with Jim Copacino on the 1993, "When it all began" campaign. We are proud and humbled to be a small part of the Seattle Mariners marketing legacy.

Jim Copacino came into Nolan's office in 1993 and said, "hey Kevin... what if the Mariners won it all, like... for years, and became a baseball legacy?"  The blank look on my face must have said it all, but that was Jim and that's how the campaign began. We jumped into the DeLorean and set the date for year 2055 where the Seattle Mariners hadn't won just one World Series, but several World Series Championships. We dared to dream.

First things first we set out to cast Elmo "Skippy" Nordquist, a young child in the 1990's who was there when it all began for the Seattle Mariners. Now in his mid seventies Skippy recounts the the winning seasons of the Mariners that has carried on into the year 2055.

Skippy was played by long time and award winning actor Ford Rainey.  Ford had appeared with the likes of John Wayne in Rio Bravo and Steve McQueen in Sand Pebbles. He was also a staple on Bonanza, Daniel Boone, The Rifleman and The Waltons.

Jerry Chinn set design of Nordquist's 2055 "Man Cave" was brilliant. Jerry created all the championship banners, awards, magazine covers and autographed team pictures for the spots. 

Branson Veal did an amazing job directing all 5 spots and was an integral part of the look, design, and humor of the commercials. Branson did a wonderful job working with Ford Rainey's talent.

Jim Copacino was the Creative Director and Senior Copywriter on the spots. His creative smarts, humor and his wit are all over these commercials.

Kevin Nolan worked with Copacino as the Senior Art Director to craft all the ideas and concepts into a fun, hopeful and bold look into the future of the Seattle Mariners in 1993.

As the 2015 MLB season approaches and the words "World Series" are used in the same sentence with "the Seattle Mariners," we can't help but to wonder if the spots we created in 1993 are about to come to fluition.

Go Mariners.

1993 Seattle Mariners "When it all Began" Campaign:
Jim Copacino: Creative Director, Senior Copywriter
Kevin Nolan: Senior Art Director
Branson Veal: Producer, Director
Jerry Chinn: Designer, Set Design
Jim Walker: Agency Creative Director

Client: Seattle Mariners
Agency: McCann Erickson






Tuesday, February 17, 2015


We are now working with RealNetworks and their amazing team. Craters of the Moon Marketing is partnering with 90,000 Feet and our Offices in LA to begin the startegic roll out of RealTime. We are so honoed and excited to work with such an exceptional group.

Finding Treasue

Craters of the Moon Marketing recently completed the 2015 campaign for the Puyallup Antique District. this digital, online, broadcast and pre roll spot will run throughout the year A special thanks to all the folks at the PADA and to Michelle Strom of Strom Media. 
Find your treasure.

Kevin Nolan: Creative Director/Art Director
Norman Wassel: Copywriter

Victoria Smalls: Designer
Big House Productions: George Riddell
George Riddell: Editing
Kevin Nolan: Director
Sydney Green: Stylist

Friday, November 21, 2014

A Humbling and Important Honor

Major League Baseball announced today the the Seattle Mariners are the recipient of the 2014 MLB Commissioners Award for Philanthropic Excellence. Craters of the Moon Marketing is proud and honored to be working with the Seattle Mariners and the WSCADV and is thrilled to share in the amazing achievement.
Major League Baseball and Baseball Commissioner Allan H. (Bud) Selig have named the
Seattle Mariners as the 2014 recipient of the Commissioner’s Award for Philanthropic Excellence, it was announced today at the MLB Owners Meetings in Kansas City.
The Mariners were acknowledged for their “Refuse To Abuse®” Domestic Violence Prevention Program, a state-wide educational initiative, in partnership with the Washington State Coalition Against Domestic Violence, to promote healthy relationships and take a public stand against domestic violence. Mariners Care will receive a $10,000 grant from Major League Baseball Charities as part of this recognition.Commissioner Selig said: “I am very proud of the Seattle Mariners and Mariners Care for taking a leading role in educating fans and other members of their community on the importance of respectful relationships. This is a vital societal issue that impacts the lives of individuals and families in harrowing ways. Having communicated with many experts, we continue to work diligently toward a comprehensive policy that reflects the gravity of domestic violence and how to best serve the interests of victims and their families. The efforts of the Mariners, who encourage fans to take a public stance against domestic violence, are exemplary. I thank the Mariners and all of our Clubs for their year-round efforts to make a positive difference in the lives of others.”
“When we were approached by the Washington State Coalition Against Domestic Violence with an opportunity to support this difficult and serious issue we recognized it as a unique way to use our brand to send the message that domestic violence is not okay,” said Howard Lincoln, Seattle Mariners Chair and CEO. “It is a great honor to be recognized by Commissioner Selig for the work we have done over the years with our partners at the Coalition.”

2014 :30 second broadcast and online content

The Seattle Mariners and Mariners Care partner with the Washington State Coalition Against Domestic Violence (WSCADV) to implement the “Refuse To Abuse” program, which the club launched to bring attention to domestic violence issues. The campaign was created by Seattle based marketing agency Craters of the Moon Marketing who has been working with the Seattle Mariners and the WSCADV for well over a decade to call attention the this most very important cause. 

2014 WSCADV Print and Online

Through the program, the Mariners take a public stance against domestic violence and provide an opportunity for the local community to join this effort. Refuse To Abuse features Mariners players as role models, educating the community about available help and promoting respectful relationships to children and teenagers. Refuse To Abuse includes television, radio and print ads that utilize Mariners players to deliver messages of respect and communicate that there is no excuse for domestic violence. The Mariners also operate a charity 5K run/walk – the only one that takes place entirely at Safeco Field – that raises money for WSCADV’s violence prevention efforts. In 2014, the program expanded to include a partnership with Sound Publishing, the largest community news organization in Washington State, resulting in the promotion of Refuse To Abuse to millions of people. More information, please visit
“We are thrilled that the Seattle Mariners national leadership in professional sports is being recognized. We are grateful for the commitment demonstrated throughout the Mariners organization and for the partnership of Craters of the Moon Marketing and Sound Publishing. Together we are building respect and hope in communities across our state,” said Nan Stoops, Executive Director, Washington State Coalition Against Domestic Violence.

Tuesday, November 18, 2014

2014-2015 Sturtevant's Brand Campaign

Craters of the Moon Marketing and Jerry Brown Films has recently completed the 2014-2015 Mid Season Brand campaign for Sturtevant's. Sturtevant's is the leading edge retail Ski and Snowboard shop in the Northwest. A special thank you to Stephanie Clark, Stacey Weichbrodt, Tracy Gibbons and all the amazing folks at Sturtevant's for continuing to allowing us to do this amazing work. 

View the campaign at:

2014-2015 Sturtevant's "Lange"
2014-2015 Sturtevant's "Rossignol"

Agency: Craters of the Moon Marketing
Client: Sturtevant's 
Creative Director: Kevin Nolan
Script Advisor: Joanna Beals
Writer: Norman Wassle
Art Director: Kevin Nolan
Designer: Julie Lefgreene
Production Company: Jerry Brown Films
Director: Jerry Brown
Editor: Jerry Brown
Marketing Manager: Stephanie Clark
Co-Owner Soft Goods Buyer: Stacey Weichbrodt
Co-Owner Hard Goods Buyer: Tracy Gibbons 

Sunday, August 24, 2014

New News on the Moon

Please check out the latest and greatest news with Craters of the Moon Marketing from August.
Click. Enjoy. Rejoice.

SkiBonkers. It's back!

"The ski and snowboard sale that drives Seattle crazy." 
SkiBonkers starts this Friday, August 29th and runs through Labor Day weekend.Craters of the Moon Marketing 
has once again teamed-up with SkiBonkers  to create the digital, online, transit and broadcast 2014 SkiBonkers campaign. It all takes place at Westfield Southcenter next to Sears, and for crazy skiers like all of us at COTM, this signals the beginning to the winter season.

Let it snow, let it snow, let it snow!

37th Annual Sturtevant's Anniversary Sale

It all starts on August 22nd 
and runs through September 1st.

Craters of the Moon Marketing has completed the 2014 campaign for one of the best pre-season sales in the Northwest. The 37th Annual Anniversary Sale. Pop into any Sturtevant's and Ski Mart locations in Bellevue, Alderwood and Tacoma to get some kick ass deals from the most experienced, and knowledgable folks in the biz.

The Anniversary Sale runs from August 22nd though September 1st.
It's Snow Time!

Campaign includes digital, online, broadcast and transit.

Tuesday, July 1, 2014

Another Moon Shot

Craters of the Moon Marketing has launched our new website. This is our newest redesign and the third in three years. Always great to stay current. Please feel free to browse though the site to see all the wonderful things we do here at COTM. Click, rejoice, repeat. Enjoy.
A special thanks to the team here at COTM:

Executive Creative Director: Kevin Nolan
Senior Digital Designer: Julie Kinsler
Digital Designer: Tom Norris
Digital Designer: Ann Marie Brothers
Senior Copywriter: Joseph Bayles
Copywriter: Norman Wassle
Digital Production Artist: Lauren Cummings

Thursday, June 26, 2014

WSCADV: "Choose Respect"

Craters of the Moon Marketing has just completed the 2014 digital campaign for the WSCADV. Thank you to Kelly Starr and Nan Stoops at the Washington State Coalition Against Domestic Violence, the Seattle Mariners, Gina Hasson and everybody here at COTM. Refuse To Abuse: There is No Excuse for Domestic Violence. Look for the content on MarinerVision prior to all the 2014 Seattle Mariners home games. 
Turn up the volume.

Thank you to:
Creative Director: Kevin Nolan
Writer: Vandy Kindred
Art Director: Kevin Nolan
Digital designer: Ken Orloff
Director/Editor: Kevin Nolan
Account Executive: Alyssa Taylor
Producers: Kelly Starr, Nan Stoops
Production House: Victory Studios

Client: Washington State Coalition Against Domestic Violence/ the Seattle Mariners

Thursday, May 22, 2014

2014 Marketing Awards

Craters of the Moon Marketing took top honors in the 2014 Marketing Awards held last night at Bell Harbor in Seattle.

Crates of the Moon received the "Big M" gold award for our work on Sturtevant's SkiBonkers "Crazy" :15 second digital broadcast content. Craters of the Moon also received Silver Awards for the Northwest Flower and Garden Show, the Tacoma Home & Garden Show and for the Washington State Coalition Against Domestic Violence. We also received Bronze Awards for the Tacoma Home & Garden Show,  the Washington State Coalition Against Domestic Violence, Fat-ypus Skis, and Veterans Promise Coffee. 

Thank you to our wonderful clients for allowing us to do this great work and a special thank you to all the folks at Craters of the Moon Marketing. More to come.

Tuesday, May 20, 2014

New Work

Craters of the Moon Marketing has recently completed a content and digital campaign for Goldberg Jones. The campaign features the reality of men who are facing divorce and positions Goldberg Jones as the answer to the difficulty of searching for the questions men have when placed in this situation.

Thank you to everyone at Goldberg Jones and Craters of the Moon Marketing for this very innovative and ground breaking approach. 

Don't get "screwed."


Tuesday, March 4, 2014

A Little Retail Therapy

Will cure all ills... End the Madness.

Our newest client Kent Station took a very "non retail" approach to their newest brand campaign.

Craters of the Moon Marketing created broadcast content, online, tablet, mobile and radio applications that positioned
Kent Station as the cure to all the ills and "Maddness" of our everyday lives.

A little retail therapy. Enjoy.

Thank you to Kent Station: Cynthia, John and Sabrina. To George Riddell at Big House Productions.

And to the crew at COTM:
Creative Driectors: Alan Yamamoto, Kevin Nolan
Writer: Normal Wassel
Designer: Bret Boats
Art Director: Kevin Nolan
Editor: David Beckoff
Production Company: Big House Productions
Media: Michelle Strom, Strom Media